Digital marketing encompasses all marketing efforts
that use an electronic device or the internet. Businesses leverage
digital channels such as search engines, social media, email, and
their websites to connect with current and prospective customers.
It is. In fact, “constant” internet usage among
adults increased by 5% in just the last three years, according to
Pew Research. And although we say it a lot, the way people shop and
buy really has changed along with it — meaning offline marketing
isn’t as effective as it used to be.
Marketing has always been about connecting with your
audience in the right place and at the right time. Today, that
means you need to meet them where they are already spending time:
on the internet. (Source: blog.hubspot.com)